TV shows that drive teen trends:
the O.C. show ( featured some DeBora Rachelle dresses 2006 season) and American Idol drive teen trends.

Key fashion trendsetters:
Hilary Duff, Lindsay Lohan, Paris Hilton

People to watch:
Brooke Hogan (Hogan Knows Best - album due out in 2006),
Amanda Bynes (two movies due out in 2006)
Watch for Brooke Hogan in DeBora Rachelle dresses in Prom Magazine 2006.
Watch for Amanda Bynes in a DeBora Rachelle dress Seventeen Magazine 2006.

**Teens ages 12 to 17 spend over 1/2 their money on clothing.
*****Teens spend over $100 billion annually. $4 Billion is spent going to prom in 2005.

****approximately 4 million prom dresses were sold in 2005. (doing the math, that's about $1 billion in retail sales 250 a dress).

***There are 35 legitimate Prom Dress designers showing at the major markets.

Average Prom-related expenses:
Prom dress $ 250.
Casual Clothes for after or post parties $ 125.
Prom Tickets $ 20.
Shoes $ 40.
Beauty Salon (nails, hair) $ 98.
Florist $ 50.
Accessories (Jewelry, Gloves, Garter) $ 65.
Make-up (nail polish, lipstick, eye shadow, liner, mascara, blush, powder, etc.) $ 75.
Other $55.
Tuxedo Rental $150.
Transportation $151. (53% will rent limo)
Dinner $ 60.
Photography $ 32.

*****Average per couple spent going to prom $800. to $1000.

Promers start looking for their dress about 11 weeks before prom.

*Amount spent on prom:
84% of teens will spend $200 to $300 on a prom dress.
$50 to $200 on accessories (the favorite prom accessory for 85% of teens in 2005 was a date).
$30 to $75 on Hair
$30 to $75 on makeup
$10 to $50 on nails

The average couple spends $1,300.
56% of teens will ask their parents for money to pay for prom.
67% will rent a limo for prom.

*stats from WWD's June 29, 2005
** Newsweek stats 2005.
*** Atlanta apparel Market reported in WWD magazine.
**** Star tribune 2005
*****Nathan Dungan, Family Finance Expert