Heigl in '27 dresses'
gowns have been seen:
*in the movies (such as Sony Productions, 'Prom
Night' and Twentieth Century Foxes '27 Dresses')
*on TV (such as the OC
Show and Entertainment Tonight),
*on professional dance touring troups
stage live (such as JoJo at BMI Urban awards),
winning pageant contestants,
*on internet shows (such as Prom Queen)
the red carpet (Oscars, etc, etc)
all the major magazines (click here for details)
Rachelle, a Duluth Minn. native, came into this world with a needle and thread
in her hand. Even as a little girl she had an eye for design and a natural sewing
ability. DeBora remembers sewing with any material she could get her hands on.
One of her first successful projects as a young teenager was making handbags out
of her friend's jeans.
Throughout college DeBora took classes on fashion
and design; however her plans of opening her own chain of retail stores led her
to pursue a degree in business. After graduating with a double major is Business
and Communications from Concordia College in Moorhead, Minn., DeBora held positions
in retail management, apparel buying and small business accounting. When she felt
she finally had all the experience necessary to run her own retail store, she
opened her first specialty store, Brides by DeBora Rachelle. Within the next three
years she opened two more stores under the same name. Hence, her retail red carpet
and prom fashion chain of stores was started.
When the .com era started booming, DeBora jumped on the bandwagon and started
selling her dresses on-line worldwide. It was such a success, that soon her on-line
store with 45 million hits per month began outselling her retail stores.
Retail stores soon began calling off the hook in an attempt to carry the
DeBora Rachelle line, so in 2004 DeBora hired Tom Crassweller to launch the wholesale
division of DeBora Rachelle Inc. DeBora closed her own retail stores and began
concentrating on designing and growing her company. In 2003, DeBora began offering
matching handbags, cell phone cases, shawls and nail polish with her red carpet
and prom dresses.
Although, DeBora's collection does include sexy gowns, DeBora Rachelle is quickly
becoming known for the wholesome, innocent designs which are prevalent in her
prom dress collection. DeBora is continually creating fresh and innovative designs,
inspired by her passions and environment. In high school, DeBora developed a love
of cross-stitching, which is reflected in the embroidery designs on many of her
top-selling dress designs today.
DeBora Rachelle Inc. is quickly becoming
a multifaceted apparel company powered by a passionate woman. Justine Magazines
2006 survey pinpointed her as the most recognized name in prom dress designers.
She has been quoted in many syndicated newspapers as the 'red carpet expert' and
shown in numerous featured editorials. Keep an eye out, there is more to follow....
here to see DeBora at the Academy Awards 2005.
here to see her magazine editorials.
Heigl in '27 dresses'